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Meliá Palma Bay introduces its new sustainable events program: "Road to Net Zero Events


Meliá Palma Bay, connected directly to Palma Convention Centre, is among the 13 pioneering hotels implementing the new sustainable events program, "Road to Net Zero Events." This initiative, developed by Meliá Hotels International, aims to measure, reduce, and offset the carbon footprint of events hosted at its facilities.

Road to Net Zero Events, as the name suggests, was developed to find improvement opportunities that would help the company towards the goal of achieving carbon neutrality in events, responding to increasing demand from professionals in the sector. Accordingly, the initiative is focused on three key aspects:

Firstly, Meliá has worked with Creast to develop cutting-edge technology that calculates the carbon footprint at two crucial points: the quotation stage and the end of the event. This technology is integrated into hotel management systems and provides measurements based on data specific to each hotel and each event. It calculates the carbon emissions produced by the accommodation, the meeting rooms and, as a novelty, the consumption of food and beverages: it is the only hotel system that provides detailed information about each menu’s carbon footprint.

Secondly, Road to Net Zero Events is designed to help event organisers make responsible decisions based on Meliá Hotels International's commitments and initiatives to reduce their environmental impact. This will enable the customer to discover first-hand the emissions they have avoided at their events by choosing Meliá Palma Bay, where energy consumption is 100% from renewable sources, along with its various other initiatives to manage its waste and water footprint, among other things.

Finally, to strengthen its commitment to a more sustainable management model, Meliá Palma Bay will offset the carbon footprint of all major events held as part of its Road to Net Zero Events initiative. As José Miguel Moreno, VP of Corporate & MICE Sales Strategy at Meliá Hotels International, explains, “With this initiative, we’re going one step further to create events that not only inspire and connect people, but that also contribute towards a greener planet. We will work hand in hand with our customers to offset the carbon footprint of their events, whether through a solution of their choice or our emissions-offsetting initiative, The Planet We Love”. This initiative makes it possible to acquire carbon credits certified by the United Nations, which support a selection of projects in developing countries to reduce emissions, applying blockchain technology to ensure traceability for the entire process.

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