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More than 200 bloggers, youtubers, instagramers and all kinds of specialists in the creation of digital content participated in the latest edition of Traverse, which this year chose Palma as the city to celebrate its annual event.

Thus, from November 23 to 28, attendees had the opportunity to analyze the latest trends in the world of influencers in the different conferences and workshops that were held at the Palau De Congressos, and they could also enjoy an extensive program of experiences to know all the city's attractiveness, such as the TaPalma route or the Christmas lights, among others.

Traverse celebrates each edition in a different city, sponsored by the destination itself, during which participants produce content on their channels, streaming online their visit to the city live. It is, therefore, an action that helps increase awareness of the destination among new audiences, and is part of the city's promotion campaign promoted by the Palma 365 Foundation.