Mallorca continues to position itself as a preferred destination for MICE tourism and it hosted the last annual meeting of the Iberian chapter of the International Congress and Convention Association (ICCA). Many professionals from the business tourism industry gathered on the island, where they had the opportunity to visit different venues, as well as some of the most emblematic places in Mallorca, all accompanied by numerous workshops and meetings, which were also held at the Palau de Congressos de Palma.
Thanks to the intense program of activities, the participants were able to see first-hand the island's excellent facilities to meet the needs of the MICE segment and the high level of specialization of all the MICE professionals, in addition to other factors that make the island a destination more attractive for business tourism, such as its complementary offer or its flight connections.
This event also responds to the large promotion effort being made by the main actors - public and private - on the island to continue increasing the recognition of Mallorca as a European MICE destination.
From June 4 to 9, The Palma Convention Center will host the largest international congress of the year in Palma, organized by the Association for the Sciences of Limnology and Oceanography (ASLO).
The Port Adriano marina reopens the doors of the Aftersun Market, one of the most popular pop-up markets in Mallorca, which celebrates its seventh edition, every Friday, Saturday and Sunday from May 26 to June 18.
1600 professionals from 30 different countries around the world have come to Palma de Mallorca (Spain) for the great night of the international hairdressing industry, the 5th year of the International Hairdressing Awards, which represent an indisputable consolidation of the event.