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The Mallorca Auditorium of the Palau de Congressos in Palma was the setting for the 5th AgenciaCom Business Forum, under the theme "China: challenges and opportunities in the largest global market", the aim of this forum was to foster dialogue and establish connections between the Chinese community and businesspeople in the Balearic Islands.

The programme was attended by nearly 200 people, most of them Balearic entrepreneurs from different business sectors, such as trade and tourism, as well as Chinese entrepreneurs established in Mallorca.

After the opening by the Deputy Director of AgenciaCom, Beatriz Diez, and the Chinese businessman Zilu Wang, the General Manager of the Palau de Congressos de Palma and the Meliá Palma Bay Hotel, Natalia Seoane, welcomed the attendees and stated that "it is an honour to contribute as the venue for this 5th AgenciaCom Business Forum, as the Palau de Congressos is not only a space for events, but we are trying to continue developing all business activity at an international level".

The forum was attended by Julio Ceballos, a renowned writer and consultant with extensive experience in trade relations with China; Fang Ji, president of ACHINIB; Maria Luisa Nuño López, regional director of ICEX in the Balearic Islands; María Zarraluqui, Global Development Vicepresident at Meliá Hotel International, and Gabriel Antonio Le-Senne i Presedo, president of the Parliament of the Balearic Islands, among others.

The President of the Government of the Balearic Islands, Margalida Prohens, was in charge of closing the forum, assuring that "from the Government we will continue to bring investment to these islands, especially those linked to digitalisation and renewable energies, making the Balearic Islands a pole of attraction for business investment".