"We are great strangers if we compare ourselves with other destinations, but Mallorca is a jewel that we have not yet put on the map." With these words Ramón Vidal, president of the Mallorca Convention Bureau and general manager of the Palma Congress Center, participated at the round table "MICE Trends and Figures in Mallorca" during the third edition of Mallorca Loves MICE, an initiative of Pidelaluna Events agency, co-organized by the Palma Congress Center, Meeting Professionals International (MPI Iberian Chapter) and the Mallorca Convention Bureau, which gathered almost 250 professionals last December.
Some of the most commented issues were the main MICE trends in Mallorca, as well as global trends, new technologies or sustainability.
In addition, the need to work together, public and private sector, with all stakeholders to position Mallorca as a MICE destination, define a “city brand” for Palma and improve the professionals training was also emphasized.
TaPalma is the tapas & cocktails route in Palma, and this year it will be held from November 25 to 29. In addition, on November 23, two days before the gastronomic route, TaPalma will celebrate the tapas contest at the Palau de Congressos de Palma, for the third year.
Bureau Veritas, a market leader in inspection, certification and testing, has completed the certification of the Meliá Hotels International “Stay Safe with Meliá” programme of preventative measures to combat COVID-19 and has also confirmed a level of compliance of 100% in company hotels.
The spread of the Covid-19 pandemic and the need to reduce the pressure on the public health system in the Balearic Islands led to the Meliá Palma Bay Hotel and Palma Convention Centre being converted into hospitals in late March under the management of the Son Llàtzer University Hospital.