"We are great strangers if we compare ourselves with other destinations, but Mallorca is a jewel that we have not yet put on the map." With these words Ramón Vidal, president of the Mallorca Convention Bureau and general manager of the Palma Congress Center, participated at the round table "MICE Trends and Figures in Mallorca" during the third edition of Mallorca Loves MICE, an initiative of Pidelaluna Events agency, co-organized by the Palma Congress Center, Meeting Professionals International (MPI Iberian Chapter) and the Mallorca Convention Bureau, which gathered almost 250 professionals last December.
Some of the most commented issues were the main MICE trends in Mallorca, as well as global trends, new technologies or sustainability.
In addition, the need to work together, public and private sector, with all stakeholders to position Mallorca as a MICE destination, define a “city brand” for Palma and improve the professionals training was also emphasized.
As February unfolds, the lively hues of festivity cascade through Palma's streets, metamorphosing the city into a vibrant spectacle in homage to Carnival – one of the most jubilant celebrations of the year.
Meliá Palma Bay, connected directly to Palma Convention Centre, is among the 13 pioneering hotels implementing the new sustainable events program, "Road to Net Zero Events." This initiative, developed by Meliá Hotels International, aims to measure, reduce, and offset the carbon footprint of event
The Palma Congress Center has kicked off the year 2024 with a total of 11 confirmed congresses to date, 6 of which are of an international nature. This further solidifies the city's position as a growing benchmark in the Meetings, Congresses, and Conventions segment.