"We are great strangers if we compare ourselves with other destinations, but Mallorca is a jewel that we have not yet put on the map." With these words Ramón Vidal, president of the Mallorca Convention Bureau and general manager of the Palma Congress Center, participated at the round table "MICE Trends and Figures in Mallorca" during the third edition of Mallorca Loves MICE, an initiative of Pidelaluna Events agency, co-organized by the Palma Congress Center, Meeting Professionals International (MPI Iberian Chapter) and the Mallorca Convention Bureau, which gathered almost 250 professionals last December.
Some of the most commented issues were the main MICE trends in Mallorca, as well as global trends, new technologies or sustainability.
In addition, the need to work together, public and private sector, with all stakeholders to position Mallorca as a MICE destination, define a “city brand” for Palma and improve the professionals training was also emphasized.
The TaPalma Mallorca 2024 competition, one of the most notable gastronomic events of the year, took place at the Palma Congress Center for seveth time. The event attracted over a thousand attendees and was distinguished by the high quality of the creations presented.
The MCE South Europe 2024, an event specializing in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector aimed at facilitating connections between suppliers and global companies, was held in Mallorca from November 10 to 12.
The Palma Conference Centre hosted the 30th anniversary celebration of Sonrisa Médica, the first hospital clown organisation in Spain. Approximately 900 people attended the event to reflect on the impact of this initiative on children's hospitals across the country.