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Mallorca Loves MICE celebrated its 3rd edition


"We are great strangers if we compare ourselves with other destinations, but Mallorca is a jewel that we have not yet put on the map." With these words Ramón Vidal, president of the Mallorca Convention Bureau and general manager of the Palma Congress Center, participated at the round table "MICE Trends and Figures in Mallorca" during the third edition of Mallorca Loves MICE, an initiative of Pidelaluna Events agency, co-organized by the Palma Congress Center, Meeting Professionals International (MPI Iberian Chapter) and the Mallorca Convention Bureau, which gathered almost 250 professionals last December.

Some of the most commented issues were the main MICE trends in Mallorca, as well as global trends, new technologies or sustainability.

In addition, the need to work together, public and private sector, with all stakeholders to position Mallorca as a MICE destination, define a “city brand” for Palma and improve the professionals training was also emphasized.

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