"We are great strangers if we compare ourselves with other destinations, but Mallorca is a jewel that we have not yet put on the map." With these words Ramón Vidal, president of the Mallorca Convention Bureau and general manager of the Palma Congress Center, participated at the round table "MICE Trends and Figures in Mallorca" during the third edition of Mallorca Loves MICE, an initiative of Pidelaluna Events agency, co-organized by the Palma Congress Center, Meeting Professionals International (MPI Iberian Chapter) and the Mallorca Convention Bureau, which gathered almost 250 professionals last December.
Some of the most commented issues were the main MICE trends in Mallorca, as well as global trends, new technologies or sustainability.
In addition, the need to work together, public and private sector, with all stakeholders to position Mallorca as a MICE destination, define a “city brand” for Palma and improve the professionals training was also emphasized.
More than 200 bloggers, youtubers, instagramers and all kinds of specialists in the creation of digital content participated in the latest edition of Traverse, which this year chose Palma as the city to celebrate its annual event.
Last Friday, November 12, the LOS40 radio held the most anticipated edition of LOS40 MUSIC AWARDS 2021 at the Velòdrom Illes Balears in Palma de Mallorca, in which dozens of artists and celebrities did not want to miss the great music festival of our country.
The youth congress "Lo que de Verdad Importa" (What Really Matters) returned to the Palau de Congressos in Palma de Mallorca on Tuesday, November 9, to convey universal human values such as tolerance, self-improvement, respect or solidarity to the youngest.