The Consell de Mallorca, through the Mallorca Tourism Foundation, and Palma City Council, through the Palma 365 Tourism Foundation, have joined the Mallorca Convention Bureau (MCB) after modifying their bylaws. 60% of the MCB will now be represented by the public sector.
The president of the Consell de Mallorca, Catalina Cladera; the mayor of Palma, José Hila; the president of the Mallorca Convention Bureau and Managing Director of Palma Convention Centre, Ramón Vidal, took part in the presentation of the new-look MCB, the oldest convention bureau in Spain founded over four decades ago, and the only one that previously did not have any public sector involvement. The Chamber of Commerce also took part in the presentation, and has also joined the MCB after this recent change in bylaws.
The new structure of the MCB will strengthen the development of the strategy for the emerging MICE segment in Mallorca. The participation of these public bodies will help combine efforts in continuing to enhance a product that both generates activity in the travel industry (accommodation, complementary facilities, etc.), and also diversifies the economy.
President Cladera highlighted the importance of being "active members of these bodies to coordinate the development of a segment that creates business and also supports new industries, giving us a wider range of possibilities to generate new opportunities for Mallorca”.
The transformation that the MICE segment is able to bring has been highlighted through its support for other industries that can contribute to sustainable development through the diversification of the economy and the growth of new industries that can be especially beneficial for the Mallorca economy such as research, technology or education, among others.
The presentation also highlighted that the new structure will be more participatory and will involve the entire travel and economic value chain on the island, giving continuity to both public and private projects which have been carried out over recent decades.
Mallorca has become a top MICE destination thanks to its experience, professionalism, safety, quality infrastructure and excellent accommodation. In the more than 300 facilities specifically prepared for MICE, the island provides other infrastructures and organisations that have enhanced its international recognition, such as the Biotechnology and Biomedicine Business Park (ParcBit); the University of the Balearic Islands; and three research schools with significant prestige in Europe: IMEDEA, IFISIC and INAGEA.
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