Mallorca Convention Bureau, the private association for the promotion and consolidation of Mallorca as a MICE destination, has just turned 40. To celebrate these four decades of effort and work, their partners came together for an emotional event that served to recognize the work of the most veteran partners, as well as to honor its founder, Tomeu Bosch, and the four chairmen of the board over the past years: Pedro Iriondo, Marco Paredes, Martín Adrover and, posthumously, Juan M. Caldentey, who passed away last year.
The event took place at the Castillo de Son Vida hotel and was attended by professionals and representatives of the main tourist companies in Mallorca. Ramón Vidal, the current chairman, highlighted the association’s success over the four decades and recalled that “we should further improve and make Mallorca a reference destination in Europe in terms of quality, innovation, professionalism and sustainability”.
The Minister of Tourism and Sports of the Consell de Mallorca, Andre Serra, closed the event by highlighting the importance of public-private collaboration for the promotion of Mallorca as a MICE destination.
Mallorca Convention Bureau currently has its largest number of partners - more than a hundred - that show the growth and good evolution of business tourism in the destination. Recently, the association has released the Mallorca Congress Manual, a high-quality document that presents the entire destination offer in a consolidated way and under a common vision.
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