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Television industry celebrated a significant milestone at the Palau
With over 450 attendees, the Palau de Congressos de Palma hosted the Aedemo TV 2024 event, an annual gathering and benchmark for professionals in the television industry. Organized by Insights and Analytics Spain, the association representing the market research and data science sector, AEDEMO TV brought together professionals from agencies, media outlets, and advertisers to explore and discuss the current landscape of a medium in constant evolution under the slogan "Television without limits."
Over the course of two and a half days, the program featured 35 speakers who, across four sessions, addressed various pertinent issues related to audiovisual consumption. These included crossmedia measurement, advertising effectiveness, and shifting consumption habits. In addition to the informative presentations, the event offered leisure activities and networking opportunities for attendees.
Key presentations were delivered by notable industry players such as MOVISTAR+, Twitch, Netflix, PubliEspaña, Kantar Media, Google, Atresmedia, and Mediaset, among others.
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